Tuesday, July 1, 2014

Going viral

What are the factors of a viral content?

In order to find out the elements that make a content to be a viral success between viral videos, I had examined the 2013 top YouTube video which is "Harlem Shake" that unexpectedly become so popular that everyone had addicted on it!  During the coding of the videos, there are five video elements were analyzed including: Title length, run-time, laughter, element of surprise, and musical quality. Therefore, it could be help us to determined whether a video element had enough of a presence to be considered a viable factor. 
Watch the video below to learn more how a video goes viral. Let's watch!



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