What is new media planning?
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job scope of media planning is to determine the best combination of media to achieve the marketing campaign objectives.In the process of planning, the media planner needs to helps the company to identify what is the most suitable media tools to place the company advertisement such as television programs, newspapers, bus-stop posters, in-store displays, banner and how frequent should the advertisements be placed, targeting company external and internal audiences and how many of them can be reached through the various media, evaluate how much money should be spent in each medium. Besides, media planning also refers to the process of selecting media time and space to disseminate advertising messages in order to accomplish marketing objectives.
How is a media plan developed?
Media planning contains seven steps or elements which consists of :
- Make a commitment
- Find your best fit
- Schedule engagement
- Create expert content
- Run Contests and Promotions
- Broaden Your Horizons
- Delegate Tasks
These seven tips will help you design a social media plan that will keep you on track, active and moving forward.
1) Make a Commitment
Before you even start creating your plan, you have to make a promise. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight.You don’t want to start your business’s presence out by posting and updating consistently, only to get bored, lose interest and forget to log in when there’s no immediate gratification.To prevent that kind of slide, make a commitment. Even if it’s just to yourself or even if you have to frame it and hang it above your computer. Acknowledging and agreeing with yourself that building this presence could take upwards of a year , and then promising to invest time, energy and resources into it will keep you committed and prepare you to be active and engaged even when you feel like your presence is stagnating.
2) Find your Best Fit
If you’re just getting your business’s social media efforts up and running, part of creating your plan revolves around seeing if you already have a fan base out there.
If you’re just getting your business’s social media efforts up and running, part of creating your plan revolves around seeing if you already have a fan base out there.
So do some searching. Are there lots of people posting videos to YouTube of themselves using your product and does your company have a bunch of mentions on Twitter? Although it’s important to establish a presence on Facebook, make sure you also set up shop where you’re already visible.
3) Schedule Engagement
You already identified the social media platforms you’re going to focus on, it’s time to turn your attention to the ways and frequency with which you’ll engage with your users Those who are most successful in social media know that you have to engage steadily. You need to start the conversation with your users, and any time they reach out to you, so you need to be prepared to respond to them on Twitter or Facebook.
4) Create
Expert Content
Your fans
and followers don’t want commercials, they want conversation. They don’t want
to hear how great your company is, they already like or follow you. They don’t
want sales numbers, they want industry news and thought leadership. A good rule
of thumb is to talk about your customers and your industry almost all the time,
and then discuss your own business. Thus, you can start writing a blog or
explore trends. Update your post frequently and consistently. Somehow, in-depth
articles will position your business as an industry expert and thought leader,
and keep your fans and followers or even competitors looking to you.
5) Run Contest and Promotions
Contests and promotions keep fans and followers excited, interested and coming back. Most importantly, they are a covert way to get your business or brand in front of more people. That doesn't mean you need to run one all the time. If you always got some kind of give away going, they will become more social background noise. This is especially true if you’re giving away not-so-great prizes.Run a contest or promotion every couple of months, and make sure the prize is something to get excited about.
6) Broaden Your Horizons
Every social media plan needs to start out the same way, with a commitment to the long haul and a focus on the basics like interaction and content. But once your presence is established and your users are engaged, you’re free to open things up to experimentation.If you've built a solid fan following on Facebook, create and install some custom apps on your page, start posting videos on YouTube or interact more frequently by hopping on Twitter. Try things out for a few months, and then go back and see how they've performed for you. Not every platform will be a fit, so if your business isn't performing well on one for an extended period of time, don’t be afraid to pull the plug and explore different options.
7) Delegate Tasks
If you’re at the point where you’re looking at expanding to new platforms then you are likely got a healthy presence. But don’t let all of this growth overwhelm you. The larger you grow, the more in danger you are of failing to engage the schedule, because social media is a lot of work. So, look into adding some more team members. Graphic artists for your infographics, writers for your blogs and even some interns to manage the day-to-day social media conversations and information-gathering. A talented team can give you a richer, more robust presence than you could ever achieve on your own.
As a conclusion, a good media planning may help a company business to working out. By following these guidelines, I hope that it helps you in your business planning.
