Do we hire for 'FREE' media?

So, social media is FREE, right?

WRONG. We must think is that everything in social media is  free or close to free?  But for sure,setting up brand pages on Facebook, Twitter, LinkedIn, Instagram and just about any other social channel can be done in almost no time without spending a dime. So, a company can achieve and maintain meaningful results at little or no cost. Social media aren't free because Facebook, Google want money for distribution!  The Facebook strategy for most brands has been to collect as many “likes” as possible. Facebook is now planning to monetize that strategy by charging companies for newsfeed distribution. This year Facebook has been gradually cutting back on distribution of a brand’s messages to Facebook users that “like” the brand. Now, it’s offering a way for brands to regain that distribution by paying for it. It was the users that built the community and now those users have to pay to interact with their communities. Facebook and LinkedIn are becoming the gatekeepers to information flow and there’s a toll to pay if you want to reach every member of your community.

What is their role?

Public Relations Executives

Public relations executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.A PR  executive works within a wider team and aims to influence public opinion or behavior without the use of paid advertising.By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR  executive works to proactively promote the profile of their clients. Public relations  executives must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public.  Thus, fostering good media relationships is important to succeed in a PR position.

Social Media Executives

A social media executive is someone who main duties include the creation of content that drives the brand and engages customers. It also includes the live coverage of various events. From time to time, it directly have conversations with their customers on various social media pages. Social media has grown and many company are searching the need and benefits of communicating with their customers at the level of social media. Social media is the fastest way to get important messages and information to customers. Social media executive always actively posting and monitoring the social media pages and search the Internet for articles and information that can be shared with their clients. Of course they might have to know about the latest social media trends and pages, so that they can relate to the customers on these various social platforms, such as Facebook, Twitter, Instagram, Tumblr and more.

Webmaster

A Webmaster is the administrator of a website, it is a person who responsible for creating, managing, and maintaining one or more web-servers or websites. He or she has the specialized knowledge  and skills to maintain the integrity of the site's content and its embedded links, updates the informationas often as required, and attends to the questions and problems of the site's users. One of the most important roles of a professional website webmaster is driving traffic to a website and making sure that it ranks highly in search engines. Furthermore, they keep track of the number of visits to your site and the percentage of visits that generates sales or profits. Webmasters can also be specialists in web design. They can design an appealing visual appearance for your website that suits your potential customers. They focus on building a website that is not just visually attractive but also fully functional. 

Do we need to hire New media executive?

The answer is YES. The reasons are:

• Have more brain power - When included the new media executive in the social strategy meetings or the brainstorm session, we have more ideas and giving more creative suggestions on work.We can't really be too certain that we will have all the skills required to handle all aspects of the campaign, so we need more human resources.
• Successful use of the different platforms - Companies hire someone who understands what the different platforms are and which ones are of best benefit to the company. Different platform also offers a different audience and different styles of communication.
• Social Media is time consuming - Company must have numerous human power posting throughout the day, scheduling posts for out-of-office hours, designing valuable content, responding to audience interactions, developing a larger following, and being consistent in the postings (365 days a year).